Big (good) news is afoot at Riparian Data, though I can’t spill the beans quite yet. Which is hard for me, as I am terrrrrible at keeping secrets. But, I can say that we are doing something pretty groovy with mobile email, and, as such, I have been spending a fair amount of time learning about the current and predicted states of mobile email. Some of this learning has been through one-on-one interviews with high volume (read: 300+/day) email users. I know. 300 emails a day, and a significant number are important and a significant number of the important ones require a response and, sometimes, a significant number of these require a detailed response. Meaning that those horrifying stats about people spending half their day dealing with email are true. Heck, some of the people I talked to spend most of their days and much of their nights scanning, triaging, and responding to email. This would be harder to do if we weren’t able to get email on our phones, but having 24/7 access to email is not all roses and daffodils. For one, it means that we never escape it. For two, the mobile email experience tends to be so glunky that any action requiring more than a quick reply (an advanced search, say, or a lengthy reply), is often shelved for later. And later doesn’t always come. Anyways. I’m probably not telling you anything you don’t already know. But, did you know that Apple devices account for 85% of all mobile email opens? Me neither. I got that stat from an excellent state-of-mobile-email infographic put out by mobile research firm Return Path. Below, I’ve culled a list of other standout insights from the aforementioned infographic, comScore’s 2012 US Digital Future in Focus report, and MailChimp’s Email on Mobile Devices study (thanks to Sean for this last one).
- 41% of mobile device users access email on their phones.
- In the US, mobile email users grew by 19.5 million in 2011.
- By the end of 2012, more people will be reading emails on a mobile device than on desktops or on webmail
- 64% of mobile email users check email on their phones daily.
- 72% of the mobile email users Mailchimp surveyed read their emails in bed.
- 87% of mobile email users Mailchimp surveyed read their work and personal emails together.
- Among 18-24 year-olds, use of webmail clients declined by 34% in 2011, while use of mobile email increased by 32%.
- During the weekday, desktop clients are the most popular email reading devices. During the weekend, webmail and mobile are more popular.
- Among the mobile email users MailChimp surveyed, Gmail is the second most popular mobile email client, after the built-in mail app.
- 63% of Americans and 41% of Europeans would either close or delete an email not optimized for mobile. (Hear that, marketers?!)
- Only 2.39% of individuals would open the same email message on both mobile and desktop/laptop devices.
How do you use email on your phone? What do you like/loathe/wish to change about the experience?